Service

Branding &
Identity

Build a brand that is bold, consistent, and unforgettable. From logo design and typography to brand guidelines and storytelling, we craft identities that elevate startups and scale agency portfolios.

Branding and identity service illustration Branding and identity service illustration

Visual Identity Systems

We design logos that are clean, scalable, and instantly recognizable. Supported by curated typography, iconography, and brand color palettes, every element creates a cohesive visual language that speaks to your audience across every channel and platform.

Brand Voice & Messaging

Great branding is more than a look. It is a narrative. We help you define your brand voice, tone, and messaging pillars so every word reinforces your values and mission. This gives your startup or client brand a clear edge in crowded markets.

Brand voice and messaging strategy

What You Get

Every branding project delivers a complete, production-ready identity system built to last:

  • Logo design: primary, secondary, and icon variants in all required formats (SVG, PNG, PDF)
  • Brand color palette: primary and secondary colors with hex, RGB, and CMYK codes for print and digital
  • Typography selection: font pairings, hierarchy rules, and usage guidelines for headings and body copy
  • Brand guidelines document: a complete PDF reference covering logo usage, colors, typography, tone, and do/don't examples
  • Social media templates: sized and branded templates for key platforms ready to use immediately
  • Business stationery designs: business cards, letterhead, and email signature as applicable
  • Full asset library: all files organized and packaged for handoff to your team or developers
Branding package deliverables and inclusions

Pricing

Branding projects start from $2,500 USD. Most full identity projects land between $4,000 and $12,000 depending on scope, complexity, and the number of deliverables required. Typical timeline: 3-6 weeks. We provide a fixed-price quote after an initial discovery call.

Branding and identity design pricing

Our Branding Process

A strategic, milestone-driven process that builds brands with clarity and intention:

Discovery (Week 1): brand audit, competitor research, target audience analysis, and positioning workshop to define the strategic foundation

Strategy (Week 1-2): brand positioning statement, tone of voice, messaging pillars, and visual direction presented for approval

Concepts (Week 2-3): two to three logo concepts presented with color and typography direction for each, with full rationale

Refinement (Week 3-5): chosen direction refined through two revision rounds, full identity system built including all logo variants and asset templates

Delivery (Week 5-6): brand guidelines document finalized, full asset library packaged, and all files handed off in organized folders

Tools We Use

  • Figma (brand systems)
  • Adobe XD (digital brand assets)
  • Sketch (where required by client)

Industries We Serve

  • Startups and New Ventures
  • E-Commerce Brands
  • Professional Services
  • Hospitality and Food and Beverage
  • Healthcare and Wellness
  • Tech Companies and SaaS
  • Non-Profits and NGOs
  • Creative Agencies

Testimonials

Jack Brice

Thanks to their work, my business now has a professional online presence that reflects the quality of my services. I'm genuinely grateful for their support and expertise, and I'll definitely be recommending them to others.

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Andrew Loce

Working with Coding Loading has been a game-changer for my business. Kevin and his team were professional, creative, and fast. Highly recommend them to anyone who wants quality digital solutions.

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Hugo Counturier

Very good understanding of our needs and excellent customer service, both fast and efficient, to help us deploy a new web platform.

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Brands Built to Stand Out

From naming and logo design to full brand systems, we've helped startups and established companies build identities that are instantly recognisable.

Frequently Asked Questions

Branding projects start from $2,500 USD. Most full identity projects land between $4,000 and $12,000 depending on scope, number of deliverables, and whether a full brand guidelines document is included. We provide a fixed-price quote after a discovery call.

You receive logo files in SVG, PNG, and PDF formats (primary, secondary, and icon variants), brand color palette with hex and CMYK codes, typography guide, brand guidelines document, social media templates, and a full organized asset library.

We present two to three initial logo concepts. After you choose a direction, two full revision rounds are included to refine the chosen concept before final delivery.

All logos are delivered in vector formats (SVG and AI) and raster formats (PNG with transparent background). PDFs are provided for print use. You receive every format needed for web, print, and digital applications.

Yes, we offer naming workshops as an add-on service. We help you develop a name that fits your brand positioning, is available as a domain, and works across markets.

We do not provide legal trademark advice, but we conduct basic availability checks before finalizing your logo and name. We recommend consulting a trademark attorney for formal protection in your markets.

A brand guidelines document (also called a brand book or style guide) defines exactly how your brand should look and sound. It covers logo usage rules, color codes, typography hierarchy, tone of voice, and examples of correct and incorrect application.

Yes. We offer ongoing retainer arrangements for brand asset creation, campaign materials, and brand consistency reviews as your business grows and new needs arise.

And you! What is your challenge!
We look forward to hearing from
and helping you.

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