A brand as strong as your work.
Coding Loading designs brand identities for businesses in the US and Australia, from new companies to established ones refreshing an older look. We create your logo, color palette, typography and brand voice, then document it all in clear guidelines with ready-to-use files. You get a brand that looks consistent on your website, social media, signage and paperwork.
The problems we solve
Brand problems change as a business grows. These are the ones we see at each stage.
Starting out
- You have a name but no logo or look.
- A quick logo from a template looks like everyone else’s.
- You do not know which colors and fonts to use where.
Growing
- Your brand looks different on every platform.
- You look smaller than you are, so bigger clients hesitate.
- New materials take too long because there are no rules to follow.
Established
- Your brand looks dated next to newer competitors.
- A merger or a new direction needs a new identity.
- You need a refresh without losing the recognition you have built.
What’s included
Every identity is scoped to where your brand needs to appear. These are the pieces we build from.
Brand strategy
Your positioning, audience and personality, agreed before any design starts.
Logo design
A primary logo with secondary and icon versions for every size and use.
Color palette
Primary and secondary colors with codes for screen and print.
Typography
Typefaces and rules for headings, body text and digital use.
Brand voice
How your brand sounds, with example lines for your website and social media.
Brand guidelines
A clear reference document that keeps every future design consistent.
Social media templates
Branded templates sized for the platforms you use.
Stationery and signature
Business cards, letterhead and an email signature, as needed.
Asset library
Every file organized and exported in the formats you need.
Type, color and a mark, together.
The HAVN Studios brand system assembles as you scroll: the mark, the palette, the type and the photography. A brand is the system that makes everything you publish look like the same business.
How it works
Every brand project follows the same clear path, and you choose the direction before we build the system.
Discover
We learn your story, your customers and your competitors, and agree on what the brand must say.
Design
We explore logo and identity directions, then refine the one you choose with you.
Build
We complete the full system: color, type, voice, templates and guidelines, with every file exported.
Grow
We apply the brand to your website and marketing, and support you as new materials are needed.
Logo maker, freelancer or a brand studio?
Each fits a different stage. Here is what you get from each.
| Online logo maker | Freelance designer | Coding Loading | |
|---|---|---|---|
| Starting point | Templates | A brief | Strategy and research |
| Originality | Shared with other businesses | Depends on the designer | Designed for your business |
| What you get | A logo file | A logo, sometimes colors | A full identity system and guidelines |
| Consistency | Up to you | Varies | Guidelines and templates for every use |
| Upfront cost | Lowest | Moderate | Quoted in writing after scoping |
| Best for | Very early testing | Simple logo jobs | Businesses building long-term recognition |
Branding questions
What is included in a branding package?
Brand strategy, a logo with its variations, a color palette, typography, brand voice and a guidelines document, plus templates and files ready to use. We scope it to where your brand needs to appear.
How much does branding cost?
It depends on what the identity needs to cover, from a logo and colors to a full system with templates. After a short brief you get a written quote with a clear scope.
How long does a branding project take?
It depends on the scope and how quickly decisions come together. You get a realistic schedule with your quote, and you see logo directions early.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system around it: colors, typography, voice, imagery and the rules for using them, so everything you publish looks and sounds like the same business.
What files will I receive?
Your logo and assets in the formats you need for screen and print, such as SVG, PNG and PDF, plus your guidelines and templates.
Can you refresh my existing brand instead of starting over?
Yes. A refresh keeps the parts customers recognize and modernizes the rest, so you look current without starting from zero.
Can you help with a business name?
We can include naming in the strategy stage if you need it. Trademark checks should be done with a qualified professional.
What is a brand guidelines document?
A brand guidelines document explains how to use your logo, colors, typography and voice, with examples. It keeps your brand consistent when you, your team or other suppliers create new materials.
Ready for a brand people remember?
Send a short brief about your business and where it is going. We reply with how we would approach your brand.
Start a project