Marketing that finds the right people.

Coding Loading runs digital marketing for businesses in the US and Australia: Google Ads, Meta ads on Facebook and Instagram, and the content that supports them. We plan each campaign around the inquiries and sales you want, track calls, forms and bookings, and report what each channel brings in, in plain language. When you also need to rank in search, our SEO service works alongside it.

The problems we solve

Marketing problems change as a business grows. These are the ones we see at each stage.

Starting out

  • You boosted a few social posts and could not tell whether they did anything.
  • You are not sure whether to spend on ads, content or neither yet.
  • Nobody new hears about you unless someone recommends you.

Growing

  • Ads bring clicks, but not the kind of customers you want.
  • Competitors show up above you when people search for your services.
  • Reports are full of charts that never say what to do next.

Established

  • Your agency reports clicks and impressions, but not inquiries or sales.
  • Spend is spread across channels with no clear view of what pays off.
  • Ads, content and your website are run by different people who rarely talk.

What we run

One plan across ads and content. We recommend the channels that fit your business and budget.

Meta ads

Ads on Facebook and Instagram that reach people by location, interests and behavior, useful for building demand before people search.

  • Audience and offer planning
  • Ad creative: copy, images and short video
  • Retargeting for people who have visited your site
  • Tracking set up so results show in your reports

Content marketing

Useful pages, guides and emails that answer your customers’ questions and keep you in mind until they are ready to buy.

  • A content plan built from real customer questions
  • Guides, case-style explainers and FAQs
  • Email newsletters and follow-ups
  • Content refreshed as your offers change

Landing pages

Pages built for a single campaign, with one message and one action, so the visitors you pay for have a reason to get in touch.

Website design

Included with every plan

  • A plan tied to the inquiries and sales you want
  • Tracking for calls, forms and bookings
  • Regular reports in plain language: what we did, what changed and what comes next
  • A clear record of every account and tool we use for you

From first look to new customer.

The funnel fills as you scroll. Each stage needs its own message and the right channel for it.

How it works

Every marketing plan follows the same clear path, and you approve the plan before any money is spent.

  1. Discover

    We look at your current marketing, your competitors and your customers, then agree on what success means for you.

  2. Design

    We plan the channels, audiences, offers and content that fit your goals and budget, and you approve the plan before any spend.

  3. Build

    We set up tracking and landing pages, then launch campaigns and publish content.

  4. Grow

    We report regularly in plain language, stop what is not working and put more into what is.

On your own, separate specialists, or one team?

Each approach can work. Here is how they compare.

On your own, separate specialists, or one team?
Doing it yourselfSeparate specialistsCoding Loading
Who runs itYou, alongside everything elseA different person for each channelOne team that also builds websites and automation
StrategyTrial and errorEach specialist focuses on their own channelOne plan across ads, content and your website
Website changesLimited to what your builder allowsOften need another developerHandled by the same team
TrackingSeparate platform dashboardsA separate report for each channelCalls, forms and bookings tracked in one place
Upfront costLowestVaries by specialistScoped and quoted in writing
Best forLearning the basics on a small budgetBusinesses with an in-house marketing leadOwners who want one accountable team

Digital marketing questions

What does a digital marketing agency do for a small business?

It plans and runs the channels that bring in customers, such as Google Ads, Meta ads and content, then tracks which ones produce inquiries and sales. We also build the landing pages and fix the website issues that waste ad spend.

Should I use Google Ads or Meta ads?

Google Ads reach people who are already searching for what you offer, so they suit services people look for when they need them. Meta ads reach people before they search, which suits offers people discover. Many businesses use both, and we recommend a mix after discovery.

How much should I spend on ads?

It depends on your market, how competitive your keywords are and what a new customer is worth to you. We recommend a starting budget after discovery, then adjust it based on what each campaign brings in.

How soon will ads bring in inquiries?

Ads can bring inquiries soon after launch, once tracking is in place. The early weeks show which keywords, audiences and messages work, so campaigns improve as they are tuned.

Do I still need SEO if I run ads?

Usually, yes. Ads stop when the budget stops, while SEO keeps bringing visitors from pages you own. Ads can bring inquiries quickly, and SEO builds a steady source that does not depend on ad spend.

How do you report results?

You get regular reports in plain language that cover what we did, what changed in inquiries, calls and sales, and what we will do next. We agree how often and what they include before we start.

Can you write the ads and content?

Yes. We write ad copy, landing pages, guides and emails in your voice, based on the questions your customers ask, and we review everything with you before it goes live.

Who manages the ad accounts?

We can work inside accounts you already have or set up new ones, and we agree who owns and can access each account before we start.

Want the right people to find you?

Send a short brief about your business and who you want to reach. We reply with the channels we would start with.

Start a project