SEO that gets you found and chosen.

Coding Loading provides SEO services for businesses in the US and Australia. We fix the technical issues that hold your site back, build pages around the searches your customers make, strengthen your Google Business Profile and make your business easy for AI search tools like ChatGPT to describe accurately. You get plain-language reports that connect rankings and traffic to the inquiries they bring.

The problems we solve

Search problems change as a business grows. These are the ones we see at each stage.

Starting out

  • Your website does not show up when people search for what you do.
  • Your Google Business Profile is incomplete, or missing.
  • You are not sure which searches you should be targeting.

Growing

  • Competitors outrank you for your most valuable services.
  • Traffic is growing, but inquiries are not.
  • Technical errors and slow pages hold back the rankings you have earned.

Established

  • A past redesign or migration cost you rankings.
  • AI search tools describe your business incorrectly, or leave it out.
  • Your SEO reports show rankings but never connect them to revenue.

What we do

SEO is several jobs working together. We plan them in order of impact for your site.

Technical SEO

A full crawl of your site to find and fix what stops search engines from reading it well.

  • Crawl errors, indexing and duplicate pages
  • Site speed and Core Web Vitals
  • Site structure and internal links
  • Redirects for redesigns and migrations

Local SEO

For businesses that serve an area, we help Google show you to nearby customers in Maps and local results.

  • Google Business Profile setup and upkeep
  • Consistent business details across directories
  • Location and service-area pages
  • Review requests built into your process

Keyword research and on-page SEO

We find the searches your customers make and shape your pages to answer them.

  • Search intent mapped to each page
  • Titles, headings and meta descriptions
  • Improvements to the pages you already have
  • Schema markup that describes your business

Included with every plan

  • Google Analytics and Search Console set up and connected
  • Tracking for calls, forms and bookings from search
  • Regular reports in plain language
  • Work that follows Google’s guidelines

Climbing the results.

As you scroll, a listing rises from the bottom of the page to the top. That climb comes from technical fixes, better pages and earned trust.

How it works

Every SEO plan follows the same clear path, and you approve the plan before the work starts.

  1. Discover

    We audit your site, your rankings, your competitors and the searches that matter to your business, then agree on goals.

  2. Design

    We map keywords to pages and plan the technical fixes and content in order of impact, and you approve the plan.

  3. Build

    We fix technical issues, improve and create pages, and set up tracking for calls, forms and bookings.

  4. Grow

    We report regularly in plain language, track how rankings turn into inquiries and keep improving.

Do-it-yourself, a cheap package, or a full SEO service?

All three exist for a reason. Here is what each one really covers.

Do-it-yourself, a cheap package, or a full SEO service?
Doing it yourselfLow-cost SEO packageCoding Loading
Who does the workYou, with free toolsA fixed list of tasks, often outsourcedA team that also builds and fixes websites
Technical fixesLimited to what your platform allowsReported, rarely fixedFixed directly in your site
ContentWritten when you find timeGeneric articlesPlanned from real customer questions
LinksRarelySometimes from low-quality sourcesEarned through relevant outreach
AI searchNot coveredRarely coveredIncluded
ReportingPlatform dashboardsRankings onlyRankings tied to inquiries
Best forLearning the basicsVery small budgets in quiet marketsBusinesses that rely on search for new customers

SEO questions

How long does SEO take to work?

SEO builds over months. Search engines need time to crawl, trust and rank new or improved pages. Technical fixes can help sooner, and paid ads can bring in inquiries while SEO builds.

What is local SEO?

Local SEO helps businesses that serve a specific area appear in Google Maps and local search results. It focuses on your Google Business Profile, consistent business details across the web, location pages and reviews.

What is AI search visibility?

AI search visibility is how often and how accurately tools like ChatGPT, Perplexity and Google’s AI Overviews mention your business. We improve it with clear, answer-first content, structured data and consistent business details across the web.

What is technical SEO?

Technical SEO makes sure search engines can crawl, read and index your website. It covers site speed, mobile usability, indexing errors, site structure, redirects and structured data.

Can you guarantee first place on Google?

No. Nobody can honestly guarantee rankings, because Google decides them. We focus on the work that earns rankings and report openly on what changes.

Will redesigning my website hurt my SEO?

It can if the move is not planned. We map old pages to new ones, set up permanent redirects and keep the content that ranks, then monitor Search Console after launch.

Do you build links?

Yes, through relevant outreach and digital PR. We do not buy links or use link schemes, because they put your site at risk.

How do you measure SEO results?

We track rankings for the searches that matter, organic traffic, and the calls, forms and bookings that come from search. Reports explain what changed and what we will do next.

Want more customers to find you?

Send a short brief about your business and the searches you want to be found for. We reply with where we would start.

Start a project