UI/UX design people find easy to use.
Coding Loading provides UI/UX design for apps, web apps and websites, for businesses in the US and Australia. We research how your users think, map the journeys that matter and turn them into tested prototypes and a design system your developers can build from. You get interfaces that are clear to use and consistent across every screen.
The problems we solve
Design problems change as a product grows. These are the ones we see at each stage.
Starting out
- You have an idea for an app but no clear picture of how it should work.
- You are about to pay for development without a tested design.
- Your first version was designed by whoever happened to build it.
Growing
- Users sign up but drop off before they find what they came for.
- Support requests keep asking where things are.
- Every new feature looks a little different from the last.
Established
- Years of features have made the product hard to learn.
- Designers and developers work from different versions of the same screens.
- You need a redesign without disrupting the customers who rely on the product.
What’s included
We scope only the parts your product needs. These are the pieces we work from.
User research
Interviews, surveys and a look at competitors, so design decisions start from what users need.
Information architecture
Site maps, user flows and content structure, agreed before any screens are drawn.
Wireframes
Simple layouts that settle structure and priorities quickly and cheaply.
Interactive prototypes
Clickable Figma prototypes tested with real users to find problems before they are built.
Visual design
Polished screens for phones, tablets and desktops, in your brand.
BrandingDesign system
A component library with color, type and spacing rules, so every new screen stays consistent.
Accessibility
Contrast, focus states and readable text designed in from the start.
Developer handoff
Annotated specs, exported assets and direct access to the design files.
UX audits
A review of an existing product with clear fixes, ordered by impact.
Every piece in its place.
A homepage for a fictional fashion label comes together in a Figma-style editor as you scroll: the frame, the layers, components snapping in, then the finished page.
How it works
Every design project follows the same clear path, and you can click through the design before anything is built.
Discover
We learn your goals, your users and your product, and review what exists today.
Design
We map the key flows, wireframe the screens and build a clickable prototype you can try on your own phone.
Build
We test the prototype with real users, refine it, then complete the visual design and design system for your developers.
Grow
We support your developers during the build and keep the design system up to date as the product grows.
Template kit, freelance designer or a UX team?
Each can be the right call. It depends on how much your product relies on being easy to use.
| UI template kit | Freelance designer | Coding Loading | |
|---|---|---|---|
| Starting point | Generic components | Depends on the designer | Research into your users |
| Testing with users | None | Sometimes | Prototypes tested before the build |
| Consistency | Good within the kit | Varies across screens | A design system behind every screen |
| Developer handoff | The kit’s documentation | Varies | Specs, assets and design files |
| Accessibility | Varies by kit | Varies | Designed in from the start |
| Upfront cost | Lowest | Moderate | Quoted in writing after scoping |
| Best for | Internal tools and quick prototypes | Small, defined sets of screens | Products where ease of use drives revenue |
UI/UX design questions
What is UI/UX design?
UX (user experience) design shapes how a product works: its flows, structure and the decisions a user makes. UI (user interface) design shapes how it looks: layout, type, color and components. We do both together.
What is included in UI/UX design services?
Research, information architecture, wireframes, interactive prototypes, visual design, a design system and developer handoff. We scope only the parts your project needs.
Do you design for mobile apps and the web?
Yes. We design for iOS and Android apps, web apps and websites, and test layouts on phones, tablets and desktops.
What tools do you use?
We design and prototype in Figma, which your team and developers can open directly in a browser.
Can you improve an existing product without rebuilding it?
Yes. A UX audit finds the biggest problems first, and we can redesign screens in stages so your developers update the product step by step.
Do you test designs with real users?
Yes. We test clickable prototypes with people who match your users before development starts, when changes are quickest to make.
Can you also build what you design?
Yes. We build websites, web apps and mobile apps, so the same team can take a design from prototype to launch.
Related guides
- How much does it cost to build a web app?The features, integrations and team choices that set the price of a web app, the costs that come after launch, and how to get a quote you can trust.
- How much does mobile app development cost?The decisions that set the price of a mobile app, how React Native changes the math, the costs after launch, and how to get a quote you can rely on.
- How strategic UI/UX design increases customer retentionThe design decisions that make customers stay: faster first success, less friction, clear feedback, trust and steady improvement, and how to measure each.
- How to increase sales with conversion-optimized product pagesThe product page elements that turn visitors into buyers, from description and photography to speed, proof and checkout, with a checklist to audit your own.
Designing a product people will use?
Send a short brief about your product and your users. We reply with how we would approach the design.
Start a project