Web apps built around how you work.
Coding Loading builds custom web applications for businesses in the US and Australia: customer portals, dashboards, booking and quoting tools, and internal systems that replace spreadsheets. We design, build and launch the app, connect it to the tools you already use where they allow it, and support it after launch. You get software shaped around your process that can grow with you.
The problems we solve
Software problems change as a business grows. These are the ones we see at each stage.
Starting out
- Your business runs on spreadsheets, email threads and copy and paste.
- Off-the-shelf software forces you to work its way.
- You have an idea for a product but no technical team.
Growing
- Your team spends hours moving data between systems.
- Customers call or email for information they could look up themselves.
- The tools you started with cannot keep up.
Established
- Old internal software is slow, fragile and hard to change.
- Departments use separate systems that do not share data.
- A half-finished project needs a team to take it over.
What’s included
Every web app is scoped to what your business needs first. These are the pieces we build from.
Discovery and scoping
Workshops and a written scope that turn your process into clear features and priorities.
UX and interface design
Flows and prototypes you can click through before anything is built.
UI/UX designFront-end development
Fast, accessible interfaces that work on phones, tablets and desktops.
Back end and APIs
Secure logins, business logic and APIs that connect your app to other systems.
Databases
Data structured so the app stays fast as it grows.
Integrations
Connections to tools such as your CRM, payments, email and calendars, where they allow it.
Hosting and deployment
Reliable hosting, automatic deploys and backups set up for you.
Testing and security
Testing across browsers and devices, with security built into how the app handles data and logins.
Support after launch
Fixes, updates and new features as your business changes.
Built panel by panel.
A dashboard assembles as you scroll: navigation, summaries, charts and data. We build web apps the same way, one working piece at a time.
How it works
Every web app follows the same clear path, and you see working software early.
Discover
We map how your business works today, who will use the app and what it must do first.
Design
We design the key flows and screens as a clickable prototype and agree on the scope with you.
Build
We build in stages, showing you working software along the way, then test and launch.
Grow
After launch we support the app, fix issues and add features based on how people use it.
Spreadsheets, off-the-shelf software or a custom web app?
Custom software is not always the answer. Here is how the options compare.
| Spreadsheets and email | Off-the-shelf software | Coding Loading | |
|---|---|---|---|
| Fit to your process | Flexible, but manual | You adapt to the software | Built around your process |
| Time to start | Immediate | Fast | Longer, built in stages |
| Upfront cost | Lowest | Low, with ongoing subscriptions | Highest, quoted in writing |
| Ongoing cost | Staff time | Per-user or monthly fees | Hosting and the support you choose |
| Integrations | Manual copying | Limited to what the vendor offers | Connected to the tools you choose |
| Ownership | Your files | The vendor’s platform | Agreed in writing before work starts |
| Best for | Very early stages | Common needs that existing tools meet | Processes that set your business apart |
Web app questions
What is a web app?
A web app is software that runs in a browser, so people use it without installing anything. Customer portals, booking systems, dashboards and internal tools are common examples.
What is the difference between a website and a web app?
A website mainly presents information. A web app lets people do things: log in, enter data, make bookings or manage accounts. Many businesses need both.
How much does a custom web app cost?
It depends on the features, the number of user types and the systems it connects to. After discovery you get a written scope and quote, and we can build in stages to spread the cost.
How long does it take to build a web app?
It depends on scope. We launch a focused first version, then add features in later stages, so you get value sooner.
Can you take over an existing or half-finished project?
Yes. We start with a review of the code and documentation, then tell you plainly whether to continue, refactor or rebuild parts of it.
Who owns the code?
Ownership of the code is agreed in writing before work starts, so you know exactly what you receive at handover.
Will you sign an NDA?
Yes. We are happy to sign a non-disclosure agreement before you share the details of your idea.
Will the web app work on phones?
Yes. We design web apps to work on phones, tablets and desktops. If you need an app store listing or device features, we also build mobile apps.
Related guides
- App development company vs freelancer: which is right for your business?What each option really includes, the costs that do not show up in an hourly rate, and when each one is the right call.
- How much does it cost to build a web app?The features, integrations and team choices that set the price of a web app, the costs that come after launch, and how to get a quote you can trust.
- How strategic UI/UX design increases customer retentionThe design decisions that make customers stay: faster first success, less friction, clear feedback, trust and steady improvement, and how to measure each.
- How to choose a web development company: 10 questions to askTen questions that separate web development companies that will deliver from those that won't, and what a good answer sounds like.
Ready to replace the spreadsheet?
Send a short brief about the process you want to improve. We reply with how we would approach it.
Start a project